OK, so I'm in a pretty bad mood tonight and don't feel much like writing, so bare with me. Initial reaction to the Rutherford article on marketing youth fiction online: How many typos can you get away with in a peer review journal? Second: I used to live on Rutherford Street. Third: It seems fairly obvious to me that to market something to teens you should get hooked up on Facebook, make a slick website, and sensationalize to the point of celebrity everything you possibly can.
The only interesting thing in this article was when Rutherford talks about popular fiction being sold in places other than book stores. I had never thought about why romance books were sold in drug stores until I read that "the point of sale for the mass–market romance was not just bookshops but wherever women bought daily commodities." This reminded me of the Scholastic book orders you'd get at school: Scholastic was selling its mass-market children's books where children went every day. And now, publishers sell/market their popular teen fiction where teenagers go every day: the Internet.
The only interesting thing in this article was when Rutherford talks about popular fiction being sold in places other than book stores. I had never thought about why romance books were sold in drug stores until I read that "the point of sale for the mass–market romance was not just bookshops but wherever women bought daily commodities." This reminded me of the Scholastic book orders you'd get at school: Scholastic was selling its mass-market children's books where children went every day. And now, publishers sell/market their popular teen fiction where teenagers go every day: the Internet.
No comments:
Post a Comment